Iwalola Sobowale is the driving force behind IFS Insights' innovative approach to strategic intelligence.
As the Managing Partner, Iwalola leads our firm's strategic vision, driving our commitment to delivering unparalleled, evidence-based research. Iwalola’s leadership ensures every IFS Insights report meets the highest standard of objectivity, precision, and strategic relevance, upholding the firm's reputation as a trusted advisor.

Michael Ukaoma is a market and social research professional with over a decade of experience delivering qualitative and mixed-methods research projects across Nigeria and the UK. His work includes research across FMCG, digital platforms, and financial services, providing insight support to leading organisations such as Unilever, Google, and government departments

Val is a Market Researcher with over a decade of experience helping organisations understand human behaviour through data. His work spans FMCG, Financial Services, Energy, Media, Social Impact, and Healthcare sectors. He has conducted projects for organisations including Google, Stanbic, FBNInsurance, Diageo, Haleon (formerly GSK), P&G, Vivo Energy, Omnicom Media Group, and CIMMYT. From moderating 500+ qualitative sessions to managing large-scale surveys across Africa, Europe, the Americas, and Asia, Val turns complex data into insights that make a real impact.